Delivering Educational and Informative VHS and DVD's

Marketing The Message

Country Available: Canada, USA

Marketing the Message rides along as Christian evangelicals adopt marketing strategies from the commercial advertising world.   A Jesus bobblehead, blasphemy or a great way to teach kids about the Gospel? Husband and wife filmmakers, Joe and Kate Bly take a road trip from Washington D.C. to Orlando, Florida, surveying ways in which Christian evangelism is stepping up its campaign and rebranding itself to fit within mainstream pop culture.

They find a Christian skateboarding tour hosted by Stephen Baldwin, hip Christian accessories for teens and a preaching wrestler who has a tag-team partner in Jesus. The debate is joined by commercial marketers, pastors and plain folks. Author, David Dark ( The Gospel According to America ) provides commentary and critique as NASCAR fans distribute racing bibles and the Holy Land Experience, a bible themed amusement park, pushes the envelope of faith based entertainment. The tone is refreshingly fair and respectful, but not afraid to ask whether it's deception, cheapening or charged by the Apostles.

Marketing the Message challenges the viewer to have a productive discussion about the direction of evangelism in America.

View trailer here.

View a printer friendly version of this page...Copyright Date: 2006 Length: 27 minutes School Audience:
  • Grades 8-12
  • Post-Secondary
  • Formats Available:
  • DVD