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Magical Mystery Cures

Country Available: Canada, USA

As boomers become seniors, products that offer them a chance to retain the appearance of youth line the store shelves and dominate late-night TV infomercials. But, do these products perform the almost miraculous cures they claim? Or are they just the latest incarnation of 'snake oil', hustled by promoters in the traveling medicine shows? Back then, fraud and deception were the aim, and innocent audiences were duped with pseudo-scientific terms intended to confuse rather than inform.

Strolling the aisles of the impressively-named Annual World Congress on Anti-Aging in Las Vegas, Bob McDonald encounters smooth-talking salespeople, often dressed in the white lab coats of doctors and scientists, hawking a bewildering variety of products, all claiming to put the buyer on the express lane to the Fountain of Youth.

Skin creams to oxygenated beverages to vibrating neck braces are pitched and offered with incredulous promises.

View a printer friendly version of this page...Copyright Date: 2011 Length: 43 minutes Library Audience:
  • General Interest
  • School Audience:
  • Grades 7 - 12
  • Post-secondary Education
  • Subjects:
  • Sciences - Health
  • Personal Growth
  • Psychology and Development
  • Formats Available:
  • DVD